Francesco Mugnaini (Italian industrial and fashion designer) and Sebastian Runde (Scottish born, who has worked all around the globe in the advertising industry) put their heads together and gave birth to the project RIGHT AS RAIN. The concept of that very first collection is rather specific and clear: using exclusively local resources, high level craftsmanship in textiles and agriculture and combining those in a new context. A type of knitwear in organic, raw silk was born and literally planted into the ground. After a period of three months under ground they were ready to be harvested. Every shirt was unique, coloured and shaped by time and nature.
RIGHT AS RAIN evolves with Francesco Mugnaini and transforms into DRASCO.
DRASCO, non the less, is true to the values and criteria RIGHT AS RAIN stood for, be it high-level craftsmanship, the use of local resources, respect for the environment and man; all these are taken to a contemporary level, with a true market value, resulting into the manufacturing of garments which can be worn by everyone and every day.
To create a new tradition of craftsmanship, fresh and of high quality is our aim.
DRASCO is a men’s line, intended to underline a man’s body and masculine aesthetics.
MENSWEAR HANDCRAFTED IN ITALY. Contemporary tradition, offbeat artisanry.